![]() Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip. You can watch the relaunched brand’s campaign video on Instagram now. How it will progress is anyone’s guess-but if this first relaunch campaign is any indication, it’ll be undeniably fierce and welcoming for the women of today. The imagery brings a feeling of refinement, thanks to styling by Elle‘s dynamic fashion director, Alex White.Īfter several years, Victoria’s Secret’s swimwear is definitively back with a vengeance. Other styles include white and yellow bikinis and black and red one-pieces, embellished with crystal straps displaying the VS logo. However, the line’s breakthrough moment comes courtesy of one Paloma Elesser, who-with hands on hip, legs crossed, and staring directly into the photographer’s lens-is the ultimate beach bombshell in a sexy rust set. "Coming off a record year, now is the best time to make improvements … going from best to even better," Wexner told investors.A post shared by Victoria’s Secret regular Imaan Hamaam is the picture of beauty, rising from an oceanside infinity pool in a striking black number. Management said the space in its stores would be better served by focusing on its burgeoning sport category. Though Victoria's Secret's swim business had "trended down" over the past few years, eliminating a roughly $500 million category could be a drag on comparable sales, Lejuez said. Penney, which revived its catalog last year, and Restoration Hardware have continued to use these print publications as a means to drum up excitement in an increasingly digital world. "Eliminating the catalog completely could end up hurting sales, as the brand may be less top of mind," he said.īrands including J.C. Citi analyst Paul Lejuez, who called Victoria's Secret's decision to eliminate its catalog "every guy's worst nightmare," said that although the action could save L Brands more than $100 million annually, it could have repercussions. That doesn't mean the transition will be smooth. Though the timing seems "unusual" given the company's strong business trends (it's by far considered a leader in the retail space), Drucker Mann said Wexner's track record of "going against conventional wisdom" makes her confident the moves will "ultimately create value for shareholders." Wexner announced the forthcoming changes to Victoria's Secret during L Brands' March sales release, during which the retailer announced a 3 percent comparable-sales increase. She was replaced by Wexner, founder and CEO of L Brands. Longtime Victoria's Secret President Sharen Jester Turney, who led the division for a decade, resigned in February. She added that the stock is likely to "tread water" until that visibility improves. we prefer to stay on the sidelines until the full scope and impact of these actions are better understood." "CEO Les Wexner's track record of successful innovation and investment leaves us comfortable that these actions will create value long term," Drucker Mann told investors. The company's shares were nearly 2 percent lower in early afternoon trading Tuesday. Drawing of Ashley Graham as a Victorias Secret Angel No photo description available. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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